fr offer is also available via the Thomas Cook agencies

The French branch of the British tour operator Thomas Cook Group starts in the assault. For the first place on the "tour operating" hexagonal market, Thomas Cook France has launched, after a year of studies and boosting the passage mark Jumbo - retrieved with the purchase, in summer 2008, Jet tours to the Mediterranean Club-, a new offer of holiday clubs to fuel its growth, Clubjumbo.fr.

This offer, marketed for the first time in the perspective of the summer season 2010 (April-September), inspired by the model air "low cost" companies with its tariff problem, namely, more you reserve early, plus the price is low. "The goal is to have all sold thirty days prior to departure and not dismantle", says Anne Bouferguene, CEO associate of Thomas Cook France in charge of the "tour operating.

Marketing is also beautiful to the Internet with its ad hoc, but also links to other sites of the group. However, the Clubjumbo.fr offer is also available via the Thomas Cook agencies. As the animation branch, it has been developed with the help of a former Club Mediterranee "pro". A symbol far from harmless. Because Clubjumbo.fr is, in turn, a large customer for which the famous brand in the trident became unaffordable with its rise in range. Admission price announced for this offer "all-inclusive" are particularly low: 199 euros the week on the Tunisia, 299 euros for the Turkey and the Morocco, finally, 349 euros for the Greece, five Clubs Jumbo - Jerba, Hammamet, Marrakech, Heraklion and Izmir - being programmed for this launch with a target of 34,000 customers in total.

New offers

Thomas Cook France is not rest there because the number of clubs must be increased to 10 or even 15 in two years - with a development focused on Mediterranean destinations - representing client 102.000. As a comparison, there are 610.000 total annual for all its activities of tour operating.

If it shall compete with Marmara, champion French by the number of clients (1.38 million for 2008-2009) and specialist "tight" price, the new offering of clubs in Thomas Cook full France his device at the side of the Eldorador of Jet Tours for the high-end, and with Thomas Cook Village for the means of range, said Anne Bouferguene. The latter said that the tour operator will open 19 complexes in total during the summer season 2010.

Active in the "tour operating", because vying for market share of 20 by 2012 compared to 12 to 13 today, Thomas Cook France in don't forget to its Distributor business. As indicated by its Director General delegate in charge of the network, Jérôme Maton, the number of points of sale - 681 in total, including 305 agencies Thomas Cook in own - should not only continue to grow, with including 200 affiliated outlets all combined signs, but a renovation plan is also in preparation for the Thomas Cook agencies.

The renovation plan, which must be implemented from the second half of 2010 and unfold until 2012, will be accompanied to the launch of a new concept of points of sale, and this in a "multi-channel" approach "Internet represents half of the growth expected sales of the physical network," says Jérôme Maton.