The report of the Institute is consistent on lesechos

Can we maintain economic growth in a context of declining of cheap natural resources The question haunts the report on the economy of feature published this week by the fondation Concorde, a think tank yet close from one Government to the stainless faith in the sustainability of growth. Its authors are lip solution espoused during the Grenelle of the environment by the operational Committee hosted by the University Dominique Bourg and Jean - Martin Folz, former CEO of PSA Peugeot Citroën. "At the Foundation, we love good cause", smiles Dominique Calmels, Coordinator of the report and also Director of Accenture financial.

The economy of the feature is to sell a product but rather a function charged pro rata to its use. That means a transfer of the industry and consumption patterns. It differs from simple leasing by a further pooling and ecodesign. In this scheme, manufacturers have more interest to place a maximum of unreliable products and limited life (planned obsolescence) but the objects répérables, easy maintenance and fair amount. They are theoretically their profits on services developed around the assets made available.

Michelin is the archetype, with its marketed for ten years with Michelin Fleet Solutions offer to carriers (300,000 vehicles concerned). They do not buy tires, but the miles of rolling to their fleet. Ecodesign and proactive customer service (retreading) allow users to consume less fuel and keep their tires 2.5 times longer than conventional tires. Xerox, the other pioneer, also draws a positive balance of its offering Managed Print Services (read below).

Other companies crossed in recent years the cap of the marketing. German Kaeser sells more air compressors but of cubic metres of air at a pressure of contract. The operator offers to manage more compressors, proposes ainsi de de plus plus des des opérateur qui 90 des qui des qui représentent gérer opérateur which qui 90 des qui des qui représentent gérer 90 90 des des qui des qui représentent gérer qui des qui représentent gérer qui qui des qui représentent gérer des des qui représentent gérer qui représentent gérer qui represent gérer opérateur proposed l' opérateur propose ainsi de gérer plus des compresseurs, propose ainsi de plus des opérateur qui 90 des qui des qui représentent gérer opérateur propose propose de finement offers de de finement finely

Little public tender

There are other examples in market B to B with the rental of solvents Safechem, a subsidiary of Dow, positioned on the ecological services of degreasing, or Castrol on lubricants.

These approaches are almost non-existent in the public markets, where the attachment to the possession is stronger. Only the transport sector shudders with the services of auto-partage or bike-share, type Vélib'. Peugeot is a first with his MU service, which offers access to cars, bikes, scooters for a few months.

"The positioning of Peugeot proves that the industry evolve," appreciated the Commissioner-General for sustainable development, Michèle Pappalardo.

For Dominique Calmels, this economy will benefit from the current sociological change: "the principle of possession begins to make room for the pleasure of the mere use." And then the France really have to lose in a change of model It is the way to maintain an industrial facilities in Europe. "Other experts make this finding, as Bernard Jullien, Director of the Gerpisa (study and research group), which declared in October standing on the industry and the employees of the automobile"echos"last:"In the car, the property industry is relatively marginalized to make way for services - and it seems to me necessary to generate growth."

If it is attractive, this mutation of the industry barely out of its niche. A former ecology Minister said recently that the construction of feature on the economy was less conclusive of the round table, because to have demonstrated the relevance. "There is no data on the subject." "He must be given credibility", recognizes Dominique Calmels. "A few months, a laboratory of economists could out flares modelling", said Dominique Bourg.

Long optimistic, it is cautious today on this solution. It explains the "voices" that this economy is a good way for businesses to prepare for the scarcity of resources, but not a solution for the preservation of the environment, the rebound effect. This theory shows why the gains obtained by the purchase of less intensive machines are ruined if they are invested in other pollutants purchases. "The economy of the feature must be combined with public regulation," he concludes. The fondation Concorde, it builds on a few shots of an inch of the State and the banks.

The report of the Institute is consistent on lesechos.fr/documentslesechos.fr/documents